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Bing Has A Good First Week

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Microsoft’s new search engine, Bing got off to a good start during the first week of its public launch, according to an early report from comScore.

The results of the analysis showed a substantial improvement in Microsoft’s position in the search market in the days after Bing’s launch.

Microsoft increased its average daily penetration among U.S. searchers from 13.8 percent during the period May 26-30 to 15.5 percent during the period of June 2-6, an indication that the search engine is reaching more people than before.

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Microsoft’s share of search results pages in the U.S., a proxy for overall search intensity, increased from 9.1 percent to 11.1 percent during the same time frame.

"These initial data suggest that Microsoft Bing has generated early interest, resulting in a spike in search engagement and an immediate term improvement to Microsoft’s position in the search market," said Mike Hurt, comScore senior vice president.

"So far it appears that the lifts in searcher penetration and engagement have held relatively steady throughout the five-day period. The ultimate performance of Bing depends on the extent to which it generates more trial through its extensive launch campaign and whether it retains those trial users. It appears it is off to a good start."

Bing Has A Good First Week
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  • http://www.writtenbysumer.com Spencer Spellman

    What is the consensus of Bing though? A Google impostor? A worthy travel search engine? I’ve heard mixed reviews. Some love it, but others haven’t had much good to say about it. I’m afraid it’s gotten lost some with the momentum of the announcement of Google Wave.

  • http://www.howtogettallersecrets.com domjoel

    I think it is a little bit too early to tell. To be honest I still am comfortable with Google, but I am willing to just give it more time then which ever is more convenient to use, well I would stick with that one.

  • http://www.youtube.com/watch?v=cIA44QnUnYI Cornelia Cunningham

    I would have to agree with domjoel. I have seen Bing and used it once or twice but I still went back to google. After all I have basically done all my searches with google. It may take some time for people to fully recognize this new search engine.

  • http://www.howtogettallerfast.com/ Suzane

    nothing is clear right now. Hope the change is for good. I am hearing a mixed reaction for the whole Google play.

  • http://www.themastercleanserecipe.org Eden

    Yes I agree, its too early to tell which is which is better or much better to be the one thats been on social market for a long time or the recent active one??

    Still in procees guys but hopefully it achieve great benefit for all of us!

    Cheers!