Bing Gaining On Google, Yahoo

    July 1, 2009

Different data-tracking firms almost always report different statistics, and this has led to a fair number of confusing did-it-or-didn’t-it-gain-share situations.  Bing seems to be solidly in the black, however, as new StatCounter info supports the idea that the new engine is doing well.

Doubters may remain – and in the long-term, may or may not win the argument – but comScore and Hitwise (and StatCounter, for that matter) had already suggested that Bing’s gaining on Google and Yahoo.  The latest report adds a nice bar graph to the evidence pile.

StatCounter Search Engine Market Share

As you can see, it seems that Google’s consistently losing share (0.59 percent between April and June).  Yahoo’s down from its April levels, too (0.23 percent).  In fact, of the top three search engines, only Microsoft’s offering cornered more market share in the last couple of months.

And although a rise of 1.02 percent doesn’t sound like a lot, if you look at the figure with respect to Microsoft’s starting point of 7.21 percent, it represents an increase of 14.1 percent.

Data-tracking firms that used to be on Microsoft’s bad side are liable to get invited to corporate parties if these sorts of trends continue.