BBC Radio Experiments with Podcasting
ExtremeiPod reports that the BBC Radio has begun a trial podcasting service, allowing users to subscribe to an RSS feed to receive regular MP3 audio updates.
The one gripe I have is that they’re distributing the program on a seven-day podcast delay. Grrrr. Still, it’s another sign that citizen’s media and professional media are merging and the impact bottom-up technologies are having on the larger players.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.