BBC Radio Experiments with Podcasting

    November 21, 2004

ExtremeiPod reports that the BBC Radio has begun a trial podcasting service, allowing users to subscribe to an RSS feed to receive regular MP3 audio updates.

The BCC is starting with an experimental podcast RSS feed for their popular BBC Radio 4 history program “In Our Time.” More information can be found here.

The one gripe I have is that they’re distributing the program on a seven-day podcast delay. Grrrr. Still, it’s another sign that citizen’s media and professional media are merging and the impact bottom-up technologies are having on the larger players.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.