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At The Sound of the Tone

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“At the sound of the tone, please leave your message” is the greeting we often hear when making prospecting phone calls. Often, we will just hang up and call back later, only to receive the same greeting. Let’s face it, some people simply refuse to answer their phones.

The best way to handle this situation is to leave the prospect a message. This way, you do not waste the time and money on repeated phone calls. And, you are free to concentrate on the next call.

Consider for a moment… how great would it be for you to advertise on the radio? Isn’t that one of your desires? To have your message played to listeners across the nation? An answering machine is nothing but a radio station with an audience of one. So, why not leave them a commercial? At least they will hear what you have to say whether they are interested or not.

Here is what you do. Simply work up a script explaining about the product or opportunity, whichever you wish to promote. Then, practice this script, if possible on a cassette recorder, until you are very comfortable with saying it. Keep the script next to you when you are prospecting. When you get an answering machine, simply read your script in as natural of a voice as possible, into the answering machine.

Here are a few tips in writing your script.

1. Keep your message to less than 60 seconds, 30 seconds if possible. Answering machines have time limits on the length of the message, and people don’t care to listen to very long messages.

2. Write it out in a manner which you can read it and not get tongue tied. For example, if you have problems pronouncing the word “opportunity”, write the word as “op-or-toon-it-tee.” I have this problem, and I find that hyphenating the words and spelling them phonetically gets me past my problems pronouncing them.

3. Use both your first and last name. Your prospect will feel you are being more open and honest.

4. Tell them what they need to know.

….a. Tell them who you are.

….b. Tell them why you are calling them.

….c. Tell them about the opportunity or product.

….d. Tell them how to contact you.

….e. Thank them for listening.

5. Give your name and phone number twice. This keeps the prospect from having to replay the message. Few people can write as fast as we can talk.

Here is a sample script.

Hi, my name is Chris Bradford. I am calling you because I was told that you are interested in finding a home based business that really works. I represent a company that markets a wide variety of high quality products including nutritionals, personal care products, and home care products.

Best of all, this is a very low risk business with a long established company. Please call me at 1-800-887-2093. I would love to discuss the possibilities with you. Again, my name is Chris Bradford and my phone number is 1-800-663-0151. Thank you.

The above script takes me 30 seconds to read. Understand, I do not type it that way to read it. In order for me to read it without getting tongue tied, I wrote my script out like this:

Hi, my name is Chris Bradford.

I am calling you because I was told that you are enter-rested in finding a home based business that really works.

I rep-re-sent a company that markets a wide

va-rye-it-tee of high quality products including new-trit-shun-als, personal care products, and home care products.

Best of all, this is a very low risk business with a long established company.

Please call me at 1-800-8-87-2093.

I would love to discuss the poss-a-bill-it-tees ibilities with you.

Again, my name is

Chris Bradford and my phone number is 1-800-8-87-2093. Thank you.

Thank you.

Notice that in my script I added hyphens to the phone number. I have a hard time pronouncing some phone numbers.

You will also find you will make less mistakes if you write out your name the same way both times you use it. If you say “Chris Bradford” when you start off your script, and then try to say “Chris” at the end, you will pause because you will be trying not to say “Bradford” after “Chris”. So, use both your first and last name in both instances.

If you have problems with certain word combinations, like I do with “wide variety”, break the sentence there. The fraction of a second it takes you to move your eyes down a line is just enough time for the last word to slip out of your consciousness before the next one slips in.

Play with your script and write it out the way it is easiest for you to read it. Remember, only you will see it, but hundreds, if not thousands, will hear it. Do whatever it takes to make it sound great!

One other note. The same techniques I use for writing telephone scripts also work great when writing and practicing radio commercials.

Brande and Chris Bradford are active participants in a home based business opportunity and are the publishers of GREAT HEIGHTS, a monthly newsletter focused on home based business issues. To subscribe to their newsletter, send a blank e-mail to: Great-Heights-Subscribe@yahoogroups.com or visit: http://www.brandebradford.com

At The Sound of the Tone
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About Brande and Chris Bradford
Brande and Chris Bradford are active participants in a home based business opportunity and are the publishers of GREAT HEIGHTS, a monthly newsletter focused on home based business issues. To subscribe to their newsletter, send a blank e-mail to: Great-Heights-Subscribe@yahoogroups.com or visit: http://www.brandebradford.com WebProNews Writer
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