Ask.com Stepping Up in Fight Against Breast Cancer
OAKLAND, Calif., September 14, 2009 — Ask.com, a leading search engine and operating business of IAC (Nasdaq: IACI), today announced the launch of its Search for the Cure® program and charitable commitment to Susan G. Komen for the Cure®, the world’s largest and most progressive grassroots network of breast cancer survivors and activists fighting to save lives and end breast cancer forever.
The Ask.com Search for the Cure program is a first-of-its-kind donation to Susan G. Komen for the Cure. The initiative makes it easy, educational, and free for consumers to support the fight against breast cancer. Starting today, Ask.com is featuring new homepage themes, called skins, which are designed to educate consumers about breast cancer and inspire support for Susan G. Komen for the Cure. The skins display a weekly series of questions that challenge consumers’ knowledge of breast health and breast cancer issues. From September 13, 2009 through October 31, 2009. Ask.com will donate 10 cents for select items downloaded and/or activity completed on their site, www.ask.com, with a minimum guaranteed donation of $50,000 up to $100,000. Consumers can use Ask.com to find answers to the questions, and individual donation tallies are tracked via a display at the top of the homepage.
“The Ask.com Search for the Cure program seeks to empower consumers in the fight against breast cancer through an interactive, educational experience that doesn’t cost them a dime or require much time – which we hope will encourage support of this important cause regardless of financial or schedule constraints,” said Scott Garell, president of Ask Networks. “Susan G. Komen for the Cure has saved millions of lives by funding breast cancer research and education programs globally, and we are honored to join forces with this extraordinary organization of activists and survivors in furthering the search for the cures.”
In addition to the individual donations generated through the Search for the Cure program, Ask has pledged to invest $1 million through December 2010 as part of its commitment to Susan G. Komen for the Cure, which will raise awareness and encourage involvement in finding the cures for breast cancer.
“Susan G. Komen for the Cure offers supporters ways to engage in the breast cancer movement in ways that are easy and meaningful to them,” said Hala Moddelmog, President and CEO of Susan G. Komen for the Cure. Ask.com has created an easy, engaging, and cost-free way for consumers to get involved and generate funding that is crucial to breast cancer research and education. We are thrilled that Ask.com has joined our cause with such an innovative program.