AOL Serving Lots Of MTV Video

    December 5, 2005
    WebProNews Staff

A number of properties from MTV Networks will make appearances in AOL’s video search engine and through, whose technology powers AOL video search.

RSS feeds from a variety of content providers under the MTV Networks corporate brand get more visibility through AOL’s Video Search. AOL announced the placement deal today, and noted it adds to the existing availability of over 18,000 pieces of video content.

Searches through AOL or SingingFish can access content delivered by a host of MTV Networks channels: CMT, Comedy Central, Logo, MTV, MTV2, mtvU, The N, Nickelodeon, Nick at Nite, Nick Jr., Nicktoons, Noggin, Spike, TV Land and VH1.

In testing AOL Video Search with a quick query for “Jon Stewart,” AOL returned five featured results atop the page. Of the five, only the third was a Jon Stewart clip, that of the now-legendary appearance Stewart made on CNN’s defunct show, Crossfire. But the results above and below that clip were for the movie Zathura, and Stewart isn’t in that one.

Other results include about two dozen clips of Stewart from The Daily Show, Death To Smoochy, and Big Daddy, nothing newer than 2004. AOL does note on its Video page that the video-on-demand service is in beta, so perhaps more content will be made available in the future.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.