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AOL Kicks Off Football 2.0

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[ Business]

Just in time for the flurry of 2006 kickoffs, AOL launched FanHouse, a football blogging community, with 75 blogs dedicated to NFL and NCAA teams.

The company has dedicated a blogger for each team, who’ll be slightly higher in the social order of things than the water boy, but not quite as high on the totem pole as the cup cleaner

An understanding of double entendres is required to get the above joke. Approach with caution.

AOL says the addition enhances its traditional sports coverage by providing a platform for fans to exchange ideas, vent, and get “the real story” off the field – like whether or not Michael Strahan really cries like a girl when snapped with a wet towel.

Please, nobody tell him I said that.

Along with the team blogs, AOL will provide fans with rosters, schedules, photos, statistics, and news feeds, player salaries, and fantasy football.

Neal Scarborough, editor and general manager of AOL Sports, said something press release-y and meaningless to the effect of “AOL rocks” in a long corporate string of buzzwords and nonsense.

The company hopes the addition of the football blogs will complement its blog-driven Internet radio show, Sports Bloggers Live, which debuted in January 2005.

In the future, AOL Sports will add the option of uploading photos, videos, and team reviews, completing the Web 2.0 user-generated list of required amenities. The football offering is the first of a number of sports to be added to FanHouse.

Two words: beach volleyball.

Make that four words: roller derby

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