AOL Establishes Presence In Taiwan
Now seems like an odd time for this development; most companies are contracting, not expanding. Still, AOL has just launched a new portal for Taiwan.
The move may make sense as a form of diversification, if not an outright escape plan. As the American economy continues to flounder, and AOL’s role in this country shrinks, it might as well try to make money elsewhere.
In regards to the Taiwan story, Norman Koo, VP and General Manager for Greater China, stated, "Our industry-leading products and programming combined with our content partnerships will provide a unique experience for consumers and advertisers, as well as an international, regional and local mix of news, finance and entertainment information."
He also hinted, "The launch of AOL.tw is just the beginning of an ongoing effort to provide consumers in Taiwan with the services and content they want."
AOL seems ready to launch about a dozen other portals this year, as well. Reports appear to indicate that they won’t be anything special (just the standard stories, email, search, and instant messaging mix), but AOL is at least increasing its international profile.