Amazon Asks Customers To Create Ads For TV Campaign

Win $20,000 in gift cards

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[ Technology]

Amazon.com is launching a new TV advertising campaign that invites its customers to create their own commercials and submit them to the company for a chance to win $20,000 in Amazon gift cards.

Beginning today, customers can upload their "Your Amazon Ad Contest" submissions. Submissions are due by July 17, 2009. An Amazon judging panel will review all contest submissions and select five finalists based on:

    Overall appeal
    Likelihood of inspiring viewers to shop with Amazon

Amazon Ad Contest Banner

Finalists in the "Your Amazon Ad Contest" will be announced on August 24, 2009 and from that time until September 6, customers vote and view on the Audience Prize winner. An Amazon judging panel will select the Jury Prize winner.

Both the Audience Prize winner and the Jury Prize winner will receive a $10,000 Amazon gift card. If Amazon customers and the Amazon judging panel choose the same video, the entrant will win both prizes for a total of $20,000 in Amazon gift cards.

The Audience Prize and Jury Prize winners will both be announced on September 21, 2009. The winners will receive travel and lodging for two to attend a U.S. film festival where their commercial will be screened.


Amazon Asks Customers To Create Ads For TV Campaign
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