AdWords Expands the Box

    October 25, 2008

Google’s been using plusboxes in its organic results for quite some time now, but only in the last few months have we begun seeing those in paid results as well. Back in March, we first started spotting video ads in similar Google AdWords plusboxes, and now Google’s added expanded product results with images:

Notice here that the opened plusbox actually consumes the entire window (and for specs’ sake, this is on 1280×800, Firefox with four menu bars (menu, address, links and tabs) and the find bar open).

Steve Rubel also spotted these in the sidebar ads, which are a bit more convenient (read: not blocking organic results) than the top ads:

So far, Bluenile is the only merchant I’ve seen with these expanded ads. Can you find anyone else?