Advertising Budgets Expected To Shrink
Something like 20 minutes out of every television hour seems to be dedicated to commercials; advertising is pretty firmly entrenched in our lives. Spending on it is likely to go down, however, with the exception applying to online ads.
Advertiser Perceptions conducted a survey of professionals in this field, and Marketing Charts reports, "Just 16% of ad executives expect radio’s share of spending to increase over the next six months, compared with 26% who said so in the spring and 19% who said so a year earlier."
Also, "Just 22% of ad execs said broadcast TV ad spend would increase, down from 29% in the previous two surveys."
This falls more or less in line with all sorts of economic indicators; the number of "for sale" signs in certain neighborhoods is startling, and watching the stock market will make even an uninvolved individual sweat.
A good piece of news (although even this won’t persist through a prolonged recession) came from Advertiser Perceptions’s research concerning online ads: "Ad execs were by far the most optimistic about the prospects of online ad budgets, with 76% projecting an increase over the next six months . . ."