AdultFriendFinder Rapped For Unwanted Popups
The Federal Trade Commission settled a case with the sexually explicit website over its ads, which popped up with graphic content.
Allegations of serving pop-up ads through affiliates, adware, and spyware to searchers looking for non-sexual content like travel or vacations brought the FTC down on AdultFriendFinder, the self-titled World’s Largest Sex & Swingers Personal Community.
A settlement to be finalized in federal court in California will bar AdultFriendFinder from showing its ads to people unless they are actively looking for sexual content, or have consented to seeing such ads. The terms extend to the affiliates too, which means AdultFriendFinder has to make sure they don’t violate the FTC’s demand.
Terms of the settlement impose recordkeeping requirements on the company regarding its advertising, but unlike other settlements, there was no mention of a fine against AdultFriendFinder. That likely resulted from the site being a first time offender of FTC rules
Commentary about AdultFriendFinder on the McAfee SiteAdvisor website featured complaints about spam as well as popups resulting from visiting or signing up for the site’s services.