ABC In Video Deal With Veoh
Disney-owned ABC has struck a deal with online video portal Veoh to make full-length television episodes from ABC and clips from ESPN available on Veoh.
The network will offer full-length episodes of prime time shows including "Lost," "Desperate Housewives" and "Grey’s Anatomy."
Veoh’s content includes user-generated clips along with content from major media companies like CBS, Viacom’s MTV Networks and USA Network. Veoh is backed by former Disney CEO Michael Eisner and other private investors.
ABC’s agreement with Veoh is the second deal to offer free, ad-supported content on a site besides its own. ABC reached a similar agreement with AOL last year. Financial details have not been released, ABC said it was paying Veoh based on the traffic it sends to the ABC.com site. Veoh will promote ABC’s content on its home page.
"These types of partnerships allow us to reach our fans and viewers in a much deeper and more meaningful way," Matt Murphy, the senior vice president for digital media distribution at Disney and ESPN Media Networks, told The New York Times.
Murphy said the network was considering other content deals with YouTube and Hulu.
Dmitri Shapiro, Veoh founder and chief innovation officer, said networks are eager to enter into distribution agreements. "You are practically seeing a mad rush of networks clearing rights and digitizing their shows and getting partners to showcase their shows," said Shapiro. "They now realize that most of their viewership happens outside their own sites."