A Blog is Not a Blog Unless

    May 17, 2006

Dwight Silverman, of the Houston Chronicle, says shame on Microsoft for calling the publishing mechanism inside the new URGE music service and Windows Media Player 11 (which otherwise is getting good reviews around blogs this morning) “blogs.”

I agree with Dwight.

What made blogging better than Web sites? Five things.

1) Ease of publishing.

2) Discoverability. (Pings weblogs.com or technorati or another ping server).

3) Conversationality. (Trackbacks or as-they-happen referer logs, or now being part of Technorati and other blog search engines).

4) Linkability. (All posts should have permalinks).

5) Syndicatability. (All content should be available in RSS feeds).

If you don’t have those five, you shouldn’t call your stuff a blog. Especially if I can’t link to it from here.

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Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.

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