72% Of U.S. Adults Have Broadband Access

    July 23, 2007

Seventy-two percent of U.S. adults have access to a broadband connection and over half of American households subscribe to broadband, according to new research from the Consumer Electronics Association (CEA). "Broadband in America: Access, Use and Outlook" found that 57.8 million U.S. households subscribe to broadband at home, a 21 percent increase in the past 12 months.

"With 20 percent of non-broadband subscribers expecting to adopt this service in the next two years, future growth looks strong," said CEA President and CEO, Gary Shapiro.

"Yet, competition among broadband service providers must stay robust for this expected growth to prevail. Consumers must have access to media-rich entertainment content they can use anytime, anywhere at a reasonable price."

For online households, broadband is the primary connection. Seventy-five percent of households with Internet access have broadband. Out of these households 65 percent made the decision to upgrade for a faster Internet connection. For non-subscribers, 15 percent say price is the number one reason they do not have broadband.

"Most importantly," Shapiro continued, "increased broadband access brings with it the hope of widely disseminating knowledge and improving healthcare and distance learning services. Broadband access spurs innovation and technology for all Americans."