3 Times as Much Google Maps Traffic Coming from Google

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The New York Times today reported on a recent Hitwise post by Heather Hopkins highlighting that Google was now sending about three times as many of their users over to Google Maps comparing a week ending January 6th with a year ago.

This is apparently due in part to Google recommending Google Maps instead of recommending other mapping providers in addition as it had been doing early last year.

But, another factor that I think must be involved is Google’s Universal Search which appears to be suggesting Google Maps results more frequently for a variety of search combinations.

They’re undoubtedly keeping searchers more sticky on the Google properties.

Mapquest is still leader among mapping providers. Interestingly, if Mapquest was impacted by Google’s more aggressive retention of map consumers, it was only a fairly negligible impact — Mapquest usage didn’t appear to decrease by the same amount that Google Maps increased, according to the Hitwise graphs. This would suggest to me that Google was perhaps persuading more of their users to visit Google Maps than what would have otherwise happened had they not been so actively promoting their Maps content.

Reportedly, an additional factor pushing up Google Maps usage was the advent of the iPhone.


3 Times as Much Google Maps Traffic Coming from Google
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About Chris Smith
Chris formerly headed up the Advanced Technology Department for Verizon Superpages.com (later spun off under Idearc Media), where he worked for ten years, specializing in patent-pending work in mapping, local search, analytics, and SEO. As the natural search optimization expert for Idearc, he founded and chaired the company's SEO Council. Chris is currently a Lead Search Strategist for Netconcepts, a search optimization firm. Chris is a regular columnist for Search Engine Land, covering the 'local search' beat. He also blogs for Natural Search Blog, and speaks at industry conferences such as Search Engine Strategies. WebProNews Writer
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