Retail Must Adapt to Compete with eCommerce
The number of eCommerce businesses has doubled in the past five years. The rise of the industry has admittedly caused less foot traffic and some brick and mortar businesses to suffer closure. But contrary to popular belief, retailers are not going out easily. Studies have shown that the majority of shoppers still prefer to go to physical establishments.

Date: 2017-9-19


Shopify Making it Even Easier for Merchants to Sell on Amazon
Shopify has been quite busy making things even better for their sellers this year. Much like its recent announcement about a marketplace integration with eBay, Shopify revealed a similar integration with Amazon.

Date: 2017-9-12


Whatsapp Now Offering Verified Business Accounts
WhatsApp is fine-tuning its chat services to make it more attractive for businesses. The company has started a new pilot program for verified business accounts, which seems to hint that it may be targeting the customer support segment of its business users with a new app that is reported to be still under development.

Date: 2017-8-31


Optimism of U.S. Small Business Owners Soars to Highest Level in 10 Years
Since the start of the Trump administration, there has been a noted increase in optimism among small business owners regarding their future prospects. In fact, data from both Gallup and the US Chamber of Commerce confirm that U.S. small businesses haven’t been this upbeat about the current situation in almost a decade.

Date: 2017-8-9


Social Media Has Changed the Way Businesses Conduct Customer Service
Social media has become more than just a networking platform. They’ve become an ecosystem where friends, family, consumers, and brands interact with one another at lightning speed. In this age of hyper connectivity, brands are slowly realizing the potential of social media when it comes to providing customer service.

Date: 2017-7-26


Ideas for Building the Perfect Chatbot for Your Business
Chatbots are becoming more sophisticated and are changing the way people communicate on the internet. Although relatively new, chatbots hold a lot of promise and are bound to change the way business owners conduct online marketing.

Date: 2017-7-6


Buy an eCommerce Website Or Start One?
Over the last few years, the eCommerce model has been giving brick-and-mortar retailers a run for their money. A recent forecast estimates the eCommerce market will surpass $2 trillion in revenue for 2017 and increase its worth to $6.7 trillion by 2020. The eCommerce market has gained such a massive following that companies from different industries can no longer ignore it. In fact, the total number of online shoppers in the US is projected to rise to 224 million in 2019. By 2020, around 168.7 million mobile users will have made at least one purchase from an online store.

Date: 2017-6-23


Ways Micro-Influencers Can Affect Your Online Business
Have you ever been convinced by a celebrity you are following on Instagram to buy something? We’ve all been there. When it comes to products and services, you as a consumer tend to follow suggestions from what you consider your inner circle—friends, family, and sometimes, your favorite social media star. Marketers know this all too well, and they take advantage of it through Influencer Marketing.

Date: 2017-6-16


Twitter Introduces New Chatbot Feature for Businesses
Twitter has introduced a new chatbot feature for companies to promote their brands, and they are hoping that these businesses and their customers stay on the platform for their real-time interactions.

Date: 2017-5-31


Facebook Targeting GoFundMe With Expanded Fundraising Tool
Facebook recently shored up its crowdfunding tool to include community donors and sports teams, thereby posing a real challenge to GoFundMe.

Date: 2017-5-25


Microsoft & LinkedIn Set to Challenge Salesforce CRM
Since Microsoft’s $26 billion acquisition of LinkedIn three days after Christmas 2016, little has been heard from what would be Microsoft Dynamic’s bold upgrade to the CRM industry. But the picture has become much more clear since Microsoft CEO Satya Nadella recently gave Reuters the details of upgrades to its sales software that integrates data from LinkedIn.

Date: 2017-4-25


Today’s Shopper is Driven by Digital Product Information
Today’s consumers have become so reliant on eCommerce for every stage of the buying process that shoppers are simply going to retail stores a lot less often. But when shoppers do find themselves in stores, their trusty mobile device is still helping to determine what they buy and how they buy in a big way.

Date: 2017-4-10


Amazon Announced a Cloud-Based Contact Center Service
Amazon has released Connect, a contact center as a service hosted in the AWS cloud. The service is based on the same contact center technology Amazon has built for their own use.

Date: 2017-3-30


1.7 Billion Bad Ads Removed by Google in 2016
Google more than doubled the amount of ads it took down in 2016 from its platform compared to 2015, removing over 1.7 billion “bad” ads. Why take down so many ads? “Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself,” said Scott Spencer, Google’s Director of Product Management for Sustainable Ads.

Date: 2017-2-3


Salesforce: We Don’t Sell Products, We Sell Change
“I actually believe that we don’t sell products, we sell change,” says Tiffani Bova, Customer Growth and Transformation Evangelist at Salesforce. Bova was interviewing legendary speaker and author Seth Godin when she made that comment.

Date: 2017-1-31