Web 2.0: Call It What You Will
The latest meme is trying to erase “Web 2.0” from our vernacular.
Fine. I don’t disagree. But, as RSS clearly shows us, we could call Web 2.0 jabberwocky and it wouldn’t matter.
Blaming a tired phrase on the kind of delusional behavior that preceded the dot com crash is like blaming Wendy’s for scalding your junk after you spilled coffee on it.
No matter what shiny bead emerges as the next big thing, the basic tenets of business and marketing should always apply.
Here’s an idea. Lets fold “news release is dead” in with “kill Web 2.0” to make one
tired, er, uber meme? Just sayin’
Visit Kevin’s blog: Strategic Public Relations.