PubCon Notes – Las Vegas

    November 18, 2005

Sorry about the lack of posting … I’ve been at PubCon all week … a search engine conference hosted by WebmasterWorld.

This was the 10th PubCon event and Brett Tabke (WMW CEO) told me “that there will be many more of these in the future”. I take it that means more PubCon’s in more cities … like SES? They already have PubCon’s scheduled for Australia in February and Boston in the Spring.

The event had representives from all of the major search engines and many other experts on niches such as RSS, podcasting, SEM and more. We had our WebProNews editor Mike McDonald there to cover the event and report back to our staff writers in Lexington, KY who wrote numerous articles (14 in this Google News search). I hope we covered it better than anywhere else. We may add another reporter or two at their next event.

Problably the most notable news out of the event was delivered by Matt Cutts of Google who spoke of the new “webmaster console” within their SiteMaps system. This enables webmasters to literally see up to 40 different error messages from the Google spider. It will help you do “self-service SEO”. Google is in effect telling you in plain language what you are doing wrong with your site design — and thus limiting what gets indexed by the Google spider. This will make it much easier for entrepreneurs and non tech types to improve crawling and therefore site ranking and inclusion within Google.

Yesterday afternoon was the traditional PubCon fest … this one held at the Fine Nine Irishmen pub in the New York, New York casino. An interesting 2 story Pub with several bars and outdoor patios. There was lots of beer and grub for all…

At the Pub I was interviewed by Jeremy Zawodny of Yahoo on a WebmasterRadio.FM show covering the conference. WebmasterRadio covered the conference via interviews and discussion all week. Many of you know Jeremy as a blogger whose blog posts sometimes become WebProNews articles. He spoke at two sessions and was very informative on blogging and RSS strategies. Jeremy must know something about blog marketing … he has a pagerank of 8 on Google!

Rich Ord is the CEO of iEntry, Inc. which publishes over 200 websites and email newsletters.

Rich also publishes his blog WebProBlog which focuses on internet business and marketing trends.