Mail.com Selects 24/7 Real Media’s Open AdStream Central
24/7 Real Media today announced that Mail.com has chosen 24/7 Real Media’s Open AdStream Central as its exclusive ad serving solution.
In a separate agreement, Mail.com selected the 24/7 Web Alliance as its exclusive Web site ad representative as well as joined 24/7 On Target, the company’s behavioral targeted network.
Through this comprehensive arrangement, Mail.com will be able to provide its internal and external constituencies with improved services by more efficiently and effectively delivering and targeting ads for its advertising customers. Mail.com is now able to offer advertisers behaviorally targeted advertising packages using the 24/7 On Target solution, leveraging 24/7’s Insight XE analytics product with its targeting software, Insight ACT, and serving the ads using Open AdStream.
Kewhyun Kelly-Yuoh, president and chief operating officer of Mail.com, said, “24/7 has proven that its ad serving and analytics technology coupled with its ad sales capabilities maximizes the value of inventory for publishers. The two companies are a great fit and we look forward to working to better serve our users and advertisers.”
David B. Hills, 24/7 Real Media’s president – Media Solutions said, “We are delighted to associate with Mail.com. Its wide reach and high value consumer utility shows the Mail.com team knows how to service this market. We are pleased to provide it with the industry’s only end-to-end solution, encompassing ad serving, ad sales, analytics as well as participation in our behavioral targeted network.”
24/7 On Target builds upon the existing 24/7 Web Alliance service for publishers and advertisers. Affiliates and customers can have ads targeted based on content, audience and other performance measures. The 24/7 Web Alliance provides more opportunities to publishers and advertisers across 800 sites and 107 million uniques per month for targeting ads to users in the most relevant ways.
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