Google AdSense Changes

    July 14, 2005

Reports Pages Redesign – Google Publishers will notice major changes to their reports pages when logging on today.

I first logged on at a bleary eyed 7am and thought I’d gone to the wrong page.

The log in page now is a quick view report which gives an overview of the day’s figures (both Adsense for content and Adsense for search on the same page – good move Google). These can be viewed as today, yesterday, last 7 days, this month and last month which can be changed via a drop down menu.

Users are then given the ability to narrow these figures down to show the top performing channels for the period selected at the click of a button.

Underneath these figures are the options for a variety of quick reports which allow publishers to check their figures in a variety of reports. Options include this month by day’, this month by channel and day’, last month by day’ and last month by channel and day’. Each of these allows you to download a CSV report next to them.

If you want a more detailed report (for example setting from one date to another) you can still do this by selecting the Advanced Reports’ options at the top of the page.

Page impressions on channels can now be viewed in the two ways that your overall stats have been able to be viewed previously.

Overall the changes seem to be reasonable. It will take a little while to get used to the new format but largely the changes are fairly cosmetic with no real changes to the actual system.

Terms and Conditions Changes – Also new today are some additions to the terms and conditions’ page. Jen at Jensense has a good summary of the changes so rather than rehashing them all here I suggest you take a look at what she has to say. Most of the changes seem minor – some seem to deal with RSS ads.

The one I’m most interested in is that you now have to seek Google’s permission to put two different publisher’s codes on the one page. ie if you want to run ads for two different people on the one page. This will impact the revenue share systems of some blog networks.

New Demos – Lastly they seem to have added some video Demos for beginner Adsense publishers to help them get going.

You can see all the changes to the report pages laid out at the Adsense what’s new’ page.

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Darren Rowse is the founder of, a blog about the many ways of adding an income stream to blogs.

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