eBay Collects Another Win Against L’Oreal

    May 22, 2009

eBay is on a legal roll.  A little more than one week ago, a French court ruled that the auction company is not responsible for the sale of counterfeit L’Oreal products through its site.  Today, a UK court came to about the same conclusion. 

L’Oreal – along with several other luxury brands – has been hounding eBay for some time, accusing it of doing too little to stop the flow of counterfeit goods.  L’Oreal wants eBay to proactively screen listings, and not just pull them down upon request.

But of suits filed in Germany, Spain, Belgium, and France, L’Oreal has already lost the last two, and now eBay appears to be in the clear in the UK, as well.

According to the BBC, the UK High Court just "called on eBay to demand sellers disclose names and addresses, take greater account of negative feedback from users, filter listings and restrict volumes of high-risk products, such as fragrances."

Richard Ambrose, eBay’s head of trust and safety, also attempted to stem off future suits by stating, "We reiterate again that co-operation and dialogue is what is needed, not litigation.  Only by working together can we collectively address the issues that concerns eBay, rights owner and consumers."