A Sly Buy: Yahoo Snares SearchFox

    January 17, 2006
    WebProNews Staff

The RSS feed reader startup SearchFox had announced they were shutting down on January 25th; Yahoo has stepped in to buy parts of the company.

The SearchFox assets and some of their employees are moving to Sunnyvale, TechCrunch reported, citing reliable sources on the matter. SearchFox, like Findory, aimed for a personalization aspect to its service, only with RSS feeds instead of news items.

SearchFox launched in September 2005, and accepted a small number of users into its private beta. TechCrunch blogger Michael Arrington covered their launch and described his impressions of the service:

It’s the first product I’ve seen that does a good job of prioritizing new content from feeds based on your historical reading behavior, as well as data gathered from the SearchFox community as a whole.

I’ve only been using it for a couple of days, but I am already seeing how the prioritization works and I’m fairly happy with the decisions it is making.

Yahoo has not yet officially confirmed this purchase. With some of the company’s engineers taking up residence at Yahoo, SearchFox looks destined for a place in Yahoo’s services.

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David Utter is a staff writer for WebProNews covering technology and business.