YouTube Shapes Electronics Market?
I have some pictures of my dogs, a few of my car, and, mostly for insurance purposes, a handful of my home – this is all I really want or need. The average person takes more photos than that, however, and may make videos, as well. And a new report indicates that this average person’s choice of video cameras could be influenced by YouTube.
“With the dramatic rise of YouTube as a distribution vehicle for homemade videos, it makes perfect sense for consumer electronics manufacturers to incorporate YouTube functionality into their digital video cameras and market them accordingly,” said eMarketer senior analyst Paul Verna.
Maybe so. Either way, manufacturers are following through on the idea – there’s been a lot of buzz surrounding the “YouTube phone” (later designated the LG KU990), and just yesterday, CNET’s Erica Ogg reviewed a wearable video camera and wrote, “Video cameras acting as an express lane to YouTube are gaining in popularity.”
I suppose this trend was inevitable, given the rise in user-generated content. It’s not necessarily a bad thing, either, though YouTube’s likely to receive footage of more kicks to the crotch (as opposed to piano-playing prodigies) as a result.
Oh, well. With all these YouTube-ready video cameras floating about, it does increase the odds that somebody will get a shot worth seeing.