Yahoo Yammys Cruise NYC, LA

    August 31, 2005
    WebProNews Staff

The online video awards created by Yahoo serve as a big promotion for the portal’s video search service.

Projection trucks will travel around the two biggest media markets, displaying video clips and offering passers-by a chance to vote on their favorites. Yahoo has selected 15 videos out of almost a thousand submissions as finalists, according to the Sydney Morning Herald.

To create some buzz about its Video Search, Yahoo drummed up the Yammys as a promotional gimmick. Visitors to the Yammy web site can vote on their favorites through September 12th.

Potential voters in New York and Los Angeles will get an extra opportunity to see the semi-finalists beyond their computer monitors. With video search gaining importance thanks to the continued expansion of broadband connections into homes, Yahoo wants to try and gain on Google in search engine market share.

Offering a superior video search can help Yahoo extend its already impressive “stickiness” and retain users within its network. Video has gained in importance as it has gained in online usage. Sites like MSNBC and CNN have made video central to their news offerings, and CBS News will make the Internet its primary focus as a broadcast medium.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.