Yahoo Unveils Political Dashboard

    December 18, 2007
    WebProNews Staff

Yahoo News teamed up with Yahoo Buzz to come up with a Political Dashboard for anybody interested in following the traveling circus, er, race to the White House.

In addition to the latest polls, the dashboard also tracks current search buzz for each candidate as Yahoo users look for more information. It also keeps track of how much money each candidate has raised.

But what’s also neat about it, aside from the slick look of the thing and the demographic breakdowns, is that users can break down results by state. For example, if you know that Kentucky has a long tradition of voting for the candidate that eventually wins, you might pay extra attention to who’s leading in that state, at least according to search buzz.

Currently, it’s Barack Obama piquing Kentucky searcher interest, as well as Ron Paul, by an overwhelming majority (74%) on the Republican side.

On a national scale, though, when you include polls, searches, the prediction market, and money raised, it’s a much different picture, with the old standby political powerhouses like Clinton and Giuliani in the lead overall.