Yahoo Partners With Elle
Yahoo and fashion magazine Elle have formed a partnership to provide news, photos and trends from Fashion Week 2007 on mobile phones.
Starting September 5 in New York City and followed by Fashion Weeks in Milan and Paris, users can access Elle Fashion Week coverage through Yahoo oneSearch on their mobile browser.
Yahoo oneSearch is designed to provide users with more targeted content and information on their mobile phones. Users can type in a key word or phrase in the search box and receive information for Fashion Week 2007 from Elle.
"The mobile phone is the perfect tool for people looking for information on the go. With Yahoo! oneSearch, now busy fashionistas can now save time and effort by getting instant access to local New York City happenings and Fashion Week news, images and more," said Lee Ott, Director Mobile Web, Yahoo!.
"This unique partnership with Elle Mobile provides fashion-lovers everywhere a VIP pass to the hottest happenings at Fashion Week."
Daily coverage from Elle includes, editor’s reviews of designers, fashion and accessories trends and fashion blogs.
"We hope to give millions of women a behind-the-scene look at the premier event of the fashion world, and a comprehensive preview on trends that will be hitting the retail shelves later in the year. Hachette is pleased to have Yahoo! as a strategic partner in this program," said Olivier Griot, Managing Director Mobile, Hachette Filipacchi Media U.S.
"Together we can combine the reach of Yahoo with Elle’s voice and style authority."