Yahoo Games Popular In Japan

    September 15, 2009

Japan’s online gaming population has increased 28 percent over the past year to 16.5 million visitors in July 2009, and reaching nearly one fourth of Japan’s online population, according to a new report from comScore.

"As a growing number of people turn to the Internet as an entertainment channel, many online gaming sites have seen their traffic levels swell to record numbers," said Maru Sato, managing director of comScore Japan.

"Online gaming has not only captured a growing number of visitors, but also shows some of the highest levels of engagement on the Web with users averaging more than an hour on gaming sites in July."

Yahoo Games led the category with 4.8 million visitors, up 13 percent from the previous year. ranked second with 3 million visitors, followed by Wazap with 2.5 million visitors (up 42%). Gamepot (up 37%) and Goo Games (up 77%) also experienced significant growth.

Top Online Gaming Sites in Japan by Unique Visitors

In July, visitors to gaming sites each spent an average of 76 minutes on the sites and visited them an average of eight times, making gaming one of the most engaging activities on the Internet. Among the most trafficked gaming sites, Hangame led as the most engaging with its visitors averaging 2 hours on the site and visiting the site 11 times during the month.

Yahoo Games, the most visited online gaming site, was also home to heavy gamers who spent an average of 1 hour and 15 minutes on the site during the month.

Other sites that saw heavy usage included Nexon Corporation (44 minutes per visitor and 8 visits per visitor), Gamepot (53 minutes per visitors and 10 visits per visitor), and Gamania (24 minutes per visitor and 5 visits per visitor).

Top Online Gaming Sites in Japan by Unique Visitors and Engagement