Yahoo Analytics – A Reality?

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Jennifer LeClaire over at the NewsFactor Network today wrote about Yahoo aiming to battle with Google on the Analytics Front.

Jennifer was also able to get first hand information from Paul Apodaca, Director of Program Management at Yahoo Search Marketing:

"Our Web analytics program," he explained, "was developed from the standpoint of someone trying to understand their Web site’s performance, whether that be a marketer or an IT person. But our Full Analytics program doesn’t show all of those reports. We have tailored the display to suit the specific needs of search engine marketers."

Apodaca just hinted at the first major difference between Yahoo’s Full Analytics offering and Google Analytics: Yahoo isn’t giving search engine marketers information it deems unnecessary to their online advertising mission.

Yahoo’s Analytics program however will come with a price, potentially $6000 annually for premium users where as Google Analytics and its 82 reports are absolutely free.

Read the full story here: http://www.newsfactor.com/story.xhtml?story_id=101006QABBI8


Yahoo Analytics – A Reality?
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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