Who Buys Electronics Online?

    October 25, 2006

When it comes to big-ticket items like plasma televisions and other electronic toys, who actually shops for these items using the web? Answer – the affluent. According to an eMarketer report, households with incomes over $100,000 are more inclined to do their research and purchases of electronic goods on the web. The numbers breakdown goes like this:

– 93% of the affluent research these purchases
– 62% used both websites and search engines to conduct this research
– 27.5% used email newsletters as part of the research process
– More than half of the affluent buy their computers and peripherals online (59.2% for laptops, 61.1% for desktops, and 57.2% for printers online)

This research and buying trend goes hand-in-hand with the amount of online advertising done by the computing industry, which is the second highest user this style of marketing.

Information like this is golden to web business owners and search marketers alike, especially if you own a site that features electronic goods and products. Knowing whom your audience is, what they are looking for and their propensity to buy is knowledge you usually have to pay for.

Armed with this information, you should be able to alter your marketing campaign and optimization efforts in order to attract these potential customers. Remember, they like to use search engines. Adjust accordingly.

Chris Richardson
Staff Writer | WebProNews Blog