Weird? Baskin Robbins Celebrates Yahoo!’s 10th Birthday…

    March 2, 2005

Yahoo!’s 10th birthday is today. To celebrate, they’re giving away… a scoop of ice cream, courtesy of Baskin Robbins.

Link: Baskin Robbins Yahoo! page (link will only work today)

I don’t know about the rest of the country, but right now in Dallas it’s 45 degrees.

Was this a promotion cooked up by Baskin Robbins to boost sales during a slow month? Does anyone else think this is weird?

Added by WebProNews Editor …

Here’s what the splash page (linked above) says:

Yahoo! Turns 10 Today!

“You may find our celebratory tune hard to resist since it’s our birthday, but you get the present. Today only, March 2, 2005, as a registered Yahoo! user, you can get one scoop (2.5 oz.) of your favorite Baskin-Robbins’ ice cream in a cup or a cone on us. Simply sign in, download your coupon, and then head out to the party.

Available at over 3,423 select Baskin-Robbins locations throughout the world!”

Jennifer Rice is the founder of Mantra Brand Communication. She has extensive experience in brand/marketing strategy, market/customer research, integrated marketing communications and channel support.

Jennifer also writes theWhat’s Your Brand Mantra? blog which offers musings on branding, marketing and the ecology of business.