WebTrends Included in DM Review 100

    November 4, 2004

WebTrends is the only organization dedicated to web analytics to be included in the DM Review 100.

This is the third consecutive year that DM Review readers have chosen WebTrends for this award.

In a product usage and company rating survey conducted via the Web by the Gantry Group, LLC, DM Review readers were asked to rank vendors providing products used in their organizations. Web analytics was one of the categories presented to the users and final scores were based on product quality, market share, and customer satisfaction.

During the same week, WebTrends was also awarded the top ranking for Market Suitability by independent analyst firm JupiterResearch in a report titled, “Web Analytics: Spending, Staffing and Vendor Selection” published on October 27, 2004. Both DM Review and JupiterResearch based their decisions on criteria including product quality, customer satisfaction and retention, and market presence. These distinctions come on the heels of three recent awards in which WebTrends solutions won Editor’s Choice and Reader’s Choice Awards from both marketing and IT audiences, making it the most award-winning web analytics solution on the market.

The 2004 DM Review 100 alphabetical listing can be found here. Companies in the DM Review 100 will also be featured in DM Review’s December 2004 issue where an executive from each company will respond to the question: How is your company providing business value to your customers and what are your plans for the future that will continue to build on this value? Greg Drew, general manager of the WebTrends business unit, will be featured in the article.

“It’s exciting that WebTrends continues to be recognized by end-users of the business intelligence community, particularly given the important criteria, such as product quality, customer satisfaction and market share leadership,” said Greg Drew. “Not only were we the only web analytics vendor to be recognized for the DM Review award, but this is the fourth award we’ve received in the past two quarters alone, demonstrating WebTrends’ clear market leadership and the momentum of WebTrends 7 On Demand service and software solutions.”

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