We Need New Business Blog Stars

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ClickZ explains how a brand blog can be measured (via marcomblog). I wanna be enthusiastic about this.

After all, I’m certain of and I have personally experienced the effectiveness of business blogs.

But – we have a major problem if we over and over again are stuck with, as ClickZ, Scoble as the main example of more or less measured blog success. I also think he’s doing a great job, no arguments there.

But people are too smart to buy that picture. If one person and one person only so totally dominates the discussion about blog effectiveness, that’s nothing but proof of an equally total lack of general validity.

Robert, I’m not critical to you, let me say that. I’m critical to all of them – all of us – who writes about blogs and still end up with the same example. Again and again. If we throw in Steve there too, we’ve covered close to 100 % of all “blog success” articles…

We need new business blog stars. There’s got to be people out there to replace the first wave of business bloggers. Please step forward. Blogging as a professional communications tool needs you.

Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

Visit Fredrik Wacka’s blog: CorporateBlogging.Info.

We Need New Business Blog Stars
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