“We Are Pleased…” An Overused Press Release Expression
How sick are you of the press release expression “We are pleased..” It’s been a staple of every press release quote since the PR classic “Man Discovers Fire, Unga Bunga” and even my personal favorite, “Meteor Kills Dinosaurs.”
Well, PR blogging pioneer Phil Gomes is also fed up with this expression. And he’s created The Gomes Index Of Executive Happiness. The index tracks a moving average of the number of times executives use “we are pleased” in press releases.
Last week the index stood at at 105.09, just a hair off the all-time high but far above the low of 76.35. Phil says the exuberance surrounding last week’s CTIA conference was to blame.
Great idea, Phil. I am pleased, er, I’m lovin’ it! That count?
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.