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Warner Bros Takes TV To Web

KidsWB up, The WB coming in May

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A new initiative from Warner Bros. Television seeks an audience, and advertising revenue, from online broadcasts.

TheWB.com and KidsWB.com stepped onto the web, part of the Wile E. Coyote-like plan to turn the properties into profits. But while the kids (ok, me) can make Taz chase burgers and bombs on KidsWB, TheWB carries a beta label, an email signup for updates, and link to the Facebook page for the resurrected TV channel.

The beta launch of TheWB.com should happen in May, according to Warner Bros. Television president Bruce Rosenblum’s statement about the new sites. Its ad and content focus goes to the 16-34 age brackets, as is usual for big media properties.

KidsWB has a younger focus, kids 6-12, but its content may have as much appeal for older visitors. The site “marks the first time that characters from across all of the Studio’s libraries of iconic animated properties

Warner Bros Takes TV To Web
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