Video Game Engagement Continues To Increase

Used game sales up

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Fans of video games are spending increasingly more time playing games, according to a new survey from Nielsen.

The survey, "The Value Gamer: Play and Purchase Behavior in a Recession," found since the beginning of the year and through May, gamers are spending an additional one to two hours a week playing games, compared to 2006, when Nielsen started tracking video game data.

Video Games: Average Hours Played Per Week

In addition, gamers have upped their purchases of used games and have also increased their use of subscriptions to video game rental services by mail. Nielsen says these trends suggest the gaming category has been resilient despite the economy.

"Primarily, we believe mainstream gamers are playing more of the broadly appealing games (i.e Wii Fit, Guitar Hero and Rock Band) pushing their hours of gameplay up," said Michael Flamberg, director of client consulting, Nielsen Games.

"The social aspects of these games have engaged them. We don’t believe hardcore gamers are driving up the usage averages we’ve observed. Second, gamers may be looking to stretch their entertainment dollar further through playing games they own more. The importance of value for them is evident in the findings on used game purchase."

Games Purchased Used Ratio 2006-2009

Nielsen says new game sales have slumped because used game purchasing is at an all time high. Other reasons include more gamers using video game rental services by mail and a lack of popular titles released this spring.

Video Game Engagement Continues To Increase
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  • http://www.dcgla.com Dependable Computer Guys

    It makes a lot of sense that the social games are pushing the averages up. People can ultimately save money by getting together for Rock Band nights at a friend’s house instead of going out to bars or other events.

  • http://social-masters.com/blog/ David Black

    Since online games became the big thing gaming has become much more social. But still lacked real social interactions.

    Games like Guitar Hero are making gaming much more social. Plus the Wii is definitely more social.

    This is a good thing because it makes the whole world of gaming much healthier. Combine the combination of the fitness aspect of the Wii and the psycological aspect of playing with friends makes the whole experience better for gamers. Both in enjoyment and the health benefits.

    Good news all round :)

  • http://www.playedonline.cm/category/Action/1.htmlo action games

    I have seen no affect on video games while recession. gamers may be looking to stretch their entertainment dollar further through playing games they own more.

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