Verizon’s Secret, No Longer So Little

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Here’s yet another shining example of how the blogosphere helps drive the news agenda.

Last week Verizon Wireless introduced a music service for cell phones called V Cast Music. Shortly thereafter, word began to bubble in blogs that the included software would disable users’ ability to play their own MP3s on these phones. A couple of days later, it’s on AP and now everyone knows what started as Verizon’s “dirty little secret.” Ignore the blogs at your peril.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Verizon’s Secret, No Longer So Little
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