Quantcast

User Video Contest Lands Quiznos In Court

Subway's Lawyers Eat Fresh

Get the WebProNews Newsletter:


[ Social Media]

The result of a legal spat between Subway and Quiznos could have an impact on how much immunity advertisers have in regard to user-generated content.

It’s always good to see a fellow Lexingtonian featured in the New York Times – you know, since Kentucky still has some stereotypes to overcome. Bill Blackburn’s mug is the focus there after making a video advertisement for Quiznos. (Props to Louise Story on the title, too.) 

User Video Contest Lands Quiznos In Court

He and about a hundred others answered Quiznos’ and partner iFilm’s call to create video ads depicting Quiznos’ sub sandwiches as superior to Subway’s. Meatnomeat.com would serve as the hub for submissions, which, assumedly due to legal pressures, no longer features the user-generated videos.

Subway wasn’t amused, and filed suit against Quiznos claiming the videos contained false statements and depicted Subway in a disparaging manner.

On the surface it seems like just another lawsuit between big companies over advertising, but the case could potentially open up hosts of user-generated content to liability for what they’re users post. Traditionally, interactive computer services are protected under the Communications Decency Act.

A major question here, though, is whether Quiznos and iFilm in this situation count as an interactive computer service – like a forum, or blog, or even YouTube – or if they would be outright facilitators of defamation. A secondary question is whether advertisers are covered on the act as well.    

With any luck, another outcome will be Subway is found guilty of dumbing down the audience with yard sale everything’s $2.69 commercials – oh, and making us look at Jared for far too long. 
 

User Video Contest Lands Quiznos In Court
Top Rated White Papers and Resources
  • Prathap

    Hey I am happy to see Joel Levinson as one of the top ten finalists for the quizno’s competition

    look at this dude at the following link and this is how he makes his living and he’s hilarious, so vote for him every day!”

    Here is the link:

    http://promo.toastytorpedo.com/videosTop10.aspx

    and the video is called “The Skyscraper of Sandwiches.” I think he is the deserve to win the contest.

  • Roopa

    Hi this is Roopa, I am happy to announce that my Boss, Joel is selected as one of the top ten finalists for the quizno’s competition..

    He is really a very nice guy, I have been working with him for long time and I think his video deserves to win”

    http://promo.toastytorpedo.com/videosTop10.aspx

    His video is called “The Skyscraper of Sandwiches.”

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom