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Twitter Surpasses Digg in Traffic

Some Find This Surprising

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Hitwise has shared some data showing that Twitter has surpassed Digg in terms of market share of visits for the first time since its launch. They’re not exactly the same kind of service, but it is still an interesting comparison between two popular social sites.

Twitter Digg WMS.png

The data illustrates the tremendous growth Twitter has experienced within the 25-34 age demographic. This represented 12% of Twitter’s traffic a year ago, and now represents nearly 45%.

Twitter Age Comp 1-17.png

Interestingly, only 20% of Digg’s traffic is in that demographic, the same amount as for 35-44 and 45-54. The biggest part of Digg’s traffic comes from the 18-24 crowd, but only slightly more at 23%. There is a far more significant gap between demographics on Twitter’s end.

Twitter Digg Age Comp 1-17.png

On the Hitwise Blog, Heather Dougherty says, "Also interesting is Twitter’s clickstream, where Digg relies heavily on traffic from Google (38.8% last week) while Twitter receives a higher share of traffic from social networks, which is mostly due to the applications which integrate the services.

Twitter Upstream 1-17.png

Dougherty also notes that the mobile impact of Twitter is very large as well, and this is not documented here. I would suspect that Twitter is much more popular from the mobile angle, given it’s text message like nature.

Some around the tech circle seem to be genuinely shocked that Twitter could already be more popular than Digg, but considering the amount of attention I’ve seen Twitter get from all angles for quite some time now, I personally don’t feel all that dumbfounded. Perhaps people feel more part of the community with Twitter, because it’s not as much about who you know as much as it is simply about knowing people at all.

Twitter Surpasses Digg in Traffic
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  • http://www.audigurgaon.in, Pawan

    Hi,

    This is also great news for SEO and web site marketer,

    Thanks to share this info

    thanks

  • http://www.pr-interactive.com florida web design

    I do not get this twitter thing at all. it’s boring at best…

  • http://www.mattybyloos.com Matty Byloos

    Hey — found your blog through a link post on Pure Blogging. I asked the question there — can you break down some pros / cons or have your readers invited to comment a similar breakdown of twitter? I don’t use it — yet. But maybe it’s time? Is it that valuable, and if so, what for most of all? Traffic?

  • http://potpolitics.com POTPOLITICS@DO FOLLOW

    Yeah twitter is on fire but I found most people on their lame snobs and I don’t use it much. I got over DIGG along time ago.I’m waiting for the real 3.0 sites to come one the scene won’t be long now ;)
    Let’s build IT :)
    Always glad to catch your emails and I love this site and appreciate it stumbled the front page and not this Thanks again

    • http://potpolitics.com Guest

      Clarification sorry damn right I stumbled this page also sorry about the repost but when I re read the other comment it may of sounded like I didn’t think this was stumbled cause it was may bad
      You guys are like my best resource for info
      Thanks again
      John Sullivan

    • http://www.roomfurniturechina.com wholesale bedroom furniture

      It is almost impossible for parents to monitor what their kids are doing online 24 by 7 and we all know kids typically don’t go by the book. Norton family online is certainly going to ease this headache out of many parents. Great!

  • http://poseidonprofit.blogspot.com Poseidon SEO, SEM, SMO

    I am not surprised at all.

    Great post by the way.

  • http://officialsafetyandsecurity.com Debbie Morgan

    Thanks, Chris. As always you do a great job with your posts.

    I’m typically on Twitter to socially market my safety and security web site and raise awareness for it’s products. I’m not alone in this. Lot’s of web site owners, network marketers and blogger are there for the same reason. The age ranges verify that.

    Thanks to us, Twitter is booming.

  • sylvie chen

    I contributed to Digg on things found on the Web.
    Time to post: 1 minute. Too long for me.
    They need to redesign the input process.
    Which should take less than 30 seconds.
    Allow multiple posts at asame time before checking for uniqueness.

    Twitter is really like quick chat: text the minimum to do a shout out. Comparing Digg to Twitter is not useful.
    Somewhere in between lies the Wiki or Where Are You Now (WAYN.com)

    • http://www.lasvegascasino88.com/ lasvegas

      One thing I am worried is, can Twitter keep up with the traffic demands of the world? Seeing the birds and the whale frequently is not a good sign, they really need to upgrade servers or make things run faster.

  • http://www.indiesurf.com Darren Tan

    I’m a bit surprised about Digg’s traffic. They should be growing instead of dropping.

    Twitter by the way is too simple.. no one in the world would find twitter hard to use, when it’s simple, people will join. And the registration just takes a short while. People would love to sign up…

    Nice sharing!

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