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Truveo Finds Its Video Destination

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Until today, AOL’s December 2005 acquisition of video search startup Truveo has been a white-label technology behind the video capabilities of many of the Web’s biggest sites. With its relaunch as a destination portal, Truveo became the top contender for best video search site in the world.

The development of Truveo since being bought by AOL mirrors a change I noticed in talking with Tim Tuttle, who co-founded the video search site.

In September 2006, he came across in our conversation with him as a brilliant mind, but less than completely comfortable talking with some writer when he could be making a breakthrough in his lab. The Tim Tuttle of 2007 sounds confident; the painful hesitations in last year’s chat a banished memory.

He has reason to be confident. In a brief tour of Truveo before today’s official re-opening, he got to the heart of the matter of video search. No one’s doing it really well, not even search titan Google, and he backed that up with a couple of comparison searches.

Two news items that have grabbed national attention, the saga of miners trapped in Utah and the announcement of Karl Rove’s resignation from the Bush Administration, yield much different results in Truveo and Google Video Search.

Truveo has current video results from high-quality sources for each. Google Video Search seems lost, with its first page of Rove results dominated by YouTube videos of one of the most powerful people in American politics rapping at a correspondents’ dinner.

Tuttle touched on the issue of respecting content owners’ rights with the Truveo relaunch. He clarified that by noting how Truveo will send a visitor to a content owner’s site to view a video, rather than presenting it in Truveo’s player, if the content owner prefers that.

Truveo allows visitors to browse videos by category, and to see them organized in ways like ‘Most Recent’ or ‘Most Viewed Today’. Some searches will show off Truveo’s ability to emphasize a relevant source, like Comedy Central for a Stephen Colbert query.

When a query’s videos appear in Featured Channels (this seems to be most common for entertainers), results for some of those channels appear below the main results. The same thing goes for Featured Categories; Colbert’s videos appear under Comedy, Entertainment, and Home Video.

We like what we see, but we have a recommendation for Tuttle. It would be nice to see alternative spelling suggestions for searches. I accidentally typed Colbert as ‘Clobert’, which brought back no results and advice to check my spelling. An automated suggestion for the correct spelling would be nice to see.

Truveo Finds Its Video Destination
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  • Raul Ng

    It concerns me that Truveo is a Time Warner/AOL company with a take in featuring and gaining revenue for their video properties. ClipBlast is, to my knowledge, the best web video search as it is open to all video on the web and most simple to use.

  • http://www.musecrafters.com/bloggingpoet.com Billy The Blogging Poet

    I had never heard of Truveo until I read this post but after looking it over I beg to differ. Magnify.net is in my opinion the best video search in existence today. That’s why my company, Policlicks.com LLC. has partnered with Magnify.net to bring their services to our customers.

    Magnify.net searches the entire Internet for videos and not just one or a few select video hosting sites.

  • http://www.vezoom.com Alan Sherin

    Video search is so overheated right now we are looking at the VIDEO SEARCH WARS! Another newer player VeZoom.com has developed similar technology without the same amount of fanfare. Search is heating up! Next stop for search…the living room. This is the last video battlefield and there will be many dead carcasses stinking up the living room rug. As this digital convergence makes any TV act like an IP appliance, consumers will no longer have to wait for broadcasters schedules to TIVO what they want, They will simply search for it thru new online video search engines like Truveo,Blinkx, Joost, and VeZoom. VeZoom is releasing a new personal search engine called myVeZoom and it can be tried by visiting http://www.vezoom.com/myVeZoom.htm.I think you will notice it looks similar to the Truveo page however, you can also reorganize the PageFlakes like elements and create custom channels on the fly. If you like Truveo, you might try VeZoom to compare.

  • http://www.acomputerportal.com/videos_to_watch_video_publishing.html Billy Tail

    I’ve been putting some Video Search link togther on my webpage at:-

    Videos to Watch and Video Publishing
    http://www.acomputerportal.com/videos_to_watch_video_publishing.html

    I heard, (pun intended), that a video search engine was trying, or testing, voice reconciliation software to analyse video

    • David A. Utter

      The company formerly known as PodZinger has this kind of technology. You can see their work at everyzing.com.

      • Sharon Perry

        Unfortunately, the audio conversion is not all that great.  If a person does not speak with a clear, concise voice or there is a bit of a breeze, the audio translation comes out quite unique.  The grammar can be quite horrible! I would liken it to someone that has 2nd year English doing translation.

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