Trust in Search! Dinner

    December 5, 2006

At Search Engine Strategies conferences there are always after-conference events and last night was no exception.

The SES Dinner hosted by Allan Dick of Vintage Tub and Bath was definitley a winner in my book.

Allan Dick

Sponsors included: Hitwise, pepperjamSEARCH, Range Online Media, Performics and Bizresearch who were all limited to using a single haiku (a 17-syllable Japanese poem) to tell the dinner attendees bout their services. Then we graded their performances and the top two winners won the highly-coveted “Footie” award (a clawfoot tub foot bolted to a wooden base). Todd Friesen of Range Online Media was a winner, and I believe pepperjamSEARCH was the other winner. I have videos of each haiku and will be uploading them to Google video later this week.

The dinner was held at Fogo De Chao Brazilian Steakhouse and the food was absolutely amazing. I do believe I came close to a werty meat coma.

BizResearch Laura Thieme and friends

I sat across from two staffers with BizResearch pictured here with their CEO Laura Thieme. I should note that Laura did her haiku in Russian (complete with fur hat) and in English. Alas, it was a tough crowd and she did not win.


Shoemoney was there taking lots of pictures. See his photos from last year here.

There was also a prize drawing with giveaways from attendees like Brian Mark of (Chris Sherman won for the second year in a row) and Rand Fishkin got in the game and gave away a link from SEOMoz. From the look on the winner’s face, I am not sure he knew what to do with such a prized gift.

There were many other items given away, but I was having too much fun throwing around the balsa wood airplanes and talking to Jonah Stein, a VERY savvy/smart SEO/SEM Director from Alchemist Media.

Chocolat Truffles from Vosges

At the end of the dinner, Katrina Markoff of Vosges Chocolate did a chocolate truffle tasting, which was a fantastic and we were all sent home with another box along with a catalog.

Trust in Search!

There was also this cool t-shirt, “Trust in Search” in a cold war-Soviet style theme. Nice.

Thank you to Incisive and Allan for inviting me to the dinner, it was fantastic.


Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.