The Social Networking Landscape in India and Europe

comScore Reveals Data

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[ Social Media]

comScore released a couple of interesting reports today. The first involves the social networking landscape in Europe. According to comScore, France in particular had a big year when it comes to social networking, growing by 45% with Facebook as the leading network.

"2008 was a significant year for social networking in France," said Mike Read, SVP and Managing Director of comScore, Europe. "Not only was it a year that saw significant growth, but it was also a period in which Facebook took the category by storm after translating its interface into French early in the year. It will be interesting to see what happens in 2009 as Facebook and native social network, Skyrock, battle for the top position in the French market.

comScore European Social Networking Chart

The second report from comScore looked at social networking in India, and found that global brands gained prominence in the market in 2008, with Orkut coming out on top as the most visited social network in the country.

comScore Indian Social Networking Chart

"Social networking continued to grow strongly in India this past year, with several of the top global brands carving out a more prominent position," said Will Hodgman, comScore executive vice president. "While there is certainly room for several players in the social networking space in India, the sites that have the right blend of having both a strong brand and cultural relevance will be best positioned for future growth."

On a related note, MarketingSherpa has released a chart based on a survey conducted in December that shows the effectiveness of social media marketing as it pertains to a variety of branding and direct marketing categories. It’s certainly one to look at for skeptics of social media for business.

The Social Networking Landscape in India and Europe
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  • http://www.lexolutionit.com Maneet Puri

    … Cultural relevance has a lot to do with the popularity of any social networking website. This is because the whole population of the country needs to be taken into account and not just the english speaking crowd that can connect with the West.

    I guess this is the reason why Bharatstudent is a success despite its poor design and look and feel.

  • E. Morales

    A great Social Networking has appeared:

    “Weclic is a community of active people who are interested in socializing and doing things while discovering their city.””

    Our members are sociable people who want to meet to share hobbies, practice languages, or just have fun! ItĀ“s like going out with a group of friends!

    Why should I join Weclic?

    Because we connect you with new friends in the real world, not just online. Weclic is the easiest way to meet new people and make new friends in your city.

    Weclic is a great way to discover new and interesting places to go out and do things you have always wanted to do but havenĀ“t.


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