The Danger of Aggressive Ad Placement

When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content.

Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.

Mentioned in this video:

• 96% of email is spam
• Corbis gives bloggers ad sponsored images – don’t use them…just use Istockphoto
• Compete.com graph comparing a leading Mustang community to one that has limited exposure
• How Google enforces relevancy and grows profits: focus attention, evolving quality score, advertiser enabled filtering
• how to market viral videos
• Bootstrapping Blog – even good sites can diminish credibility a bit if the ad is not well blended into the content
• get charities to help you market your business, video about marketing techniques you should be using, and video about creating a self reinforcing authority