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Tasty Advertising Key For Food Retailers

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Thanksgiving through New Year’s Eve make for a time of increased consumption, one that online retailers with a savory bent should consider with their ad campaigns.

Tasty Advertising Key For Food Retailers
Tasty Advertising Key For Food Retailers

Turkey Day arrives in a couple of days, soon to be followed by plenty of holiday cheer through the end of 2007. Like other businesses, those who focus on food and its attendant items have the chance to take advantage of the increased interest with their marketing.

Google CPG blog cited Hitwise in naming the top US searches for turkey-related queries through November 16th. ‘Turkey’ and ‘deep fried turkey’ rated one and two, the latter a relatively recent phenomenon fueled by every cook’s desire to make a juicier bird for the feast.

Since the Thanksgiving bird shares a name with the country Turkey, Google advised that food retailers take advantage of negative keyword filtering to keep their ads from appearing in searches for ‘map’ or ‘country’ in Turkey queries.

Google also noted ‘deep fried turkey’ seems to be appearing more regularly than just ‘turkey’ in food-related queries. People also search for ‘dressing’ and ‘stuffing’ almost equally, which should tip advertisers to include both keywords in their food-related ads.

When December comes along, desserts should be the major point of interest for searchers, as Google noted their popularity in December 2006. Ad campaigns focusing on that interest should yield delicious results for advertisers.

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Tasty Advertising Key For Food Retailers
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