Superbowl Advertising Is The Hot Conversation

    February 7, 2005

So the Superbowl happened yesterday. In scanning my RSS feeds this morning, I see that sporting event has …

… occupied the written oupourings of just about the whole blogosphere across the Atlantic.

(In case you’re not sure what the Superbowl is – it’s “a football game played each year to determine the championship of the [American] National Football League.” That rather dry description comes from The American Heritage Dictionary. There are more definitions/descriptions here.)

Hardly any of the bloggers whose RSS feeds I read actually talk about the game itself – everyone is talking about the advertising at the event. And there are lots of conversations.

Chris Pirillo points to a very convenient place to go to where you can view all the Superbowl ads – the iFilm 2005 Superbowl Ads Showcase with 68 commercials plus some that were banned.

And no ‘wardrobe malfunctions’ this year.

Oh, and if you’re wondering, the winners were the New England Patriots who beat the Philadelphia Eagles 24-21. Looks like it was an exciting game. But nobody watched it, though, because they were all watching the commercials!

For really exciting football, without all the body armour and commercial breaks every five minutes, I’d recommend rugby. The Six Nations Championship is well underway with three great games this past weekend – France vs Scotland, Wales vs England and Italy vs Ireland. Great video highlights on the BBC.

Neville Hobson is the author of the popular blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson’s blog: