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Spot Runner Runs Off Staff, Reorganizes

Company aims for broader ad market

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The company’s business model of online and TV advertising expanded through the year, with Spot Runner now laying off employees to bring on others suited to the new lines of services.

About 50 people received the dreaded pink slip from Los Angeles-based Spot Runner, as they reorganized to compete better for ad business in several areas beyond their original concentration as a video advertising company.

PaidContent said 40 of the positions will see new hires in their place. Spot Runner needs people who can do search marketing and radio advertising to suit the shift in business strategy.

Ex-Microsoft rising star Joanne Bradford, now the executive vice president at Spot Runner, still has responsibility for marketing the firm’s services nationally. She will earn her paycheck if she can help the company stand out in a field crowded with ad competition.

Those competitors include global giant WPP, which holds three percent of Spot Runner. WPP’s leader Martin Sorrell like the concept of getting local businesses into TV advertising, and as of September 2007 reportedly wanted a bigger stake in the company.

He may not be as thrilled with the path Spot Runner is taking now. As Valleywag noted, the change to marketing search ads and national TV ads puts them in the midst of crowded markets, dominated by existing players.

Spot Runner Runs Off Staff, Reorganizes
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  • BestBoy33

    Yeah.  Forbes Online said spotrunner got their butt kicked by Cheap-TV-Spots.com because Cheap TV Spots produces better quality and does not add commissions or fees to the negotiated network air time rate, which is an all-round better deal.  Cheap-TV-Spots.com already has a radio division with their same Cheap-TV-Spots.com No Extra Fees policy, so I wonder what spot runner can offer besides their hypothetical clients bidding up rates against other hypothetical clients.  Google tried radio a while back and Google does not seem to do so well when it strays from its core business (whatever that is now).  I think spotrunner should consider pulling the rip cord way before they go into free fall.  That’s what I would recommend if I was on their board.  This is an opinion from an armchair investor (I don’t own stock in anything), so take it with a grain of salt.