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Shooting the Messenger

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UPI is reporting that General Motors has canned Tony Kowaleski as its top PR executive and convinced former GM communicator Steve Harris to come back and improve GM’s battered image.

According to the article, Kowaleski was skilled at promoting product but that Harris was more adept at crisis communication. Kowaleski was taked with communicating GM’s $8.6 billion loss in 2005. Management wants Harris to help position GM as “essential to the US economy.”

Of course, it was under Kowaleski’s watch that GM began blogging and podcasting, which has only helped.

Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.

Shooting the Messenger
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