SES New York: Live Search “Tips And Tricks”By: Doug Caverly - March 18, 2008
Although people sometimes forget this fact, there are search engines outside of Google. At SES New York, two Microsoft managers walked an audience through ways to do well with Live Search.
(Coverage of the SES New York conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
The sponsored session titled (deep breath here) "Tips and tricks for delivering great results and campaigns with Live Search" was led by Jorie Waterman, the lead program manager of the adCenter Keyword Research Platform, and Ani Babaian, the senior product manager of the Live Search Webmaster Center.
The pair outlined three steps to successful search marketing. The first stage – planning and research – involves content prioritization and understanding what keywords are important in both organic and paid search. The second stage – building – requires submitting sitemaps and site content, and optimizing backlinks based on keyword volume analysis.
Thirdly, ongoing optimization should be based on seasonality and competitive research, according to the two women.
Waterman and Babaian went on to highlight the benefits of using the new adCenter Excel Add-in. It can help you prioritize targeted keywords while being free and simple to use. There is an allotment of 20,000 queries per day per adCenter username, and it delivers absolute numbers on exact search query traffic data.
Also, Waterman and Babaian stated that the adCenter Excel Add-in should become available outside the U.S.