Scoble’s Law of Five
As usual, Scoble gives great advice on how to get a product noticed by bloggers – find five bloggers and mention their names in posts to play to their egos.
He also says that email pitches don’t work as well anymore – at least for him – because of the sheer amount of information he has to process. I could envision one day in the future when this linking technique replaces the way we in PR pitch journalists and bloggers. It sure is a lot more transparent.
However, I think news outlets will need to adopt more blog features before this happens. A good technique from Mr. S worth filing away.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.