Scoble on Sifting Through Feeds

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I watched a very interesting video on the Google Reader blog where Robert Scoble takes viewers through his process of going through his Google Reader (which contains hundreds of feeds).

In the video, Robert Scoble talks about specific things he looks for while "shuffling" through the array of feeds in his reader. The items he mentioned were custom to his thought process however, many can cross over to a multitude of different users:

  • The article headline in which he scans for keywords.
  • Graphics – Scoble mentions that images slow his scanning process down and this is how TechCrunch became popular, by introducing an image into each post.
  • Number of Links – Scoble addresses links as "information density" and the number of links is related to the amount of research the author has done.
  • Author – Scoble gives higher credibility to authors he knows vs. any "Joe Smith."
  • Body Content - Factors such as content length and keyword density are important for this item.

Robert Scoble apparently checks his feed once or twice a day, so what does he really find interesting? Here are some things you can write about which might cause him to give your blog a second look:

  • Technology which is dramatically new
  • The Video Space
  • Google vs. Microsoft
  • Anything Apple related
  • Battlefronts such as Microsoft Silverlight vs. Adobe flash

Check out the video for yourself: http://www.viddler.com/explore/masterlock77/videos/1/


Scoble on Sifting Through Feeds
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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